LOS ANGELES, June 15 /PRNewswire/ — Sony Computer Entertainment America LLC (SCEA) held its annual press conference today at the E3 Media & Business Summit in Los Angeles, Calif., announcing groundbreaking new products and services that further establish PlayStation’s leadership and cutting edge position in home entertainment.  Since last Fall, the PlayStation® business has experienced unprecedented growth, fueling huge momentum into the new year. The company is poised once again to deliver consumers unrivaled entertainment options this year with the latest in 3D technology, introduction of PlayStation®Move games, and blockbuster games such as inFAMOUS 2, Twisted Metal®, Gran Turismo® 5, LittleBigPlanet™ 2, and Killzone® 3.

“We are transforming the way consumers interact and consume content in the living room and we’ve been redefining this entertainment experience now for 15 years,” said Jack Tretton, CEO and President of SCEA. “Sony is the undisputed leader in stereoscopic 3D technology and we are the only company to provide consumers with an end to end solution today. PlayStation is expanding what’s possible with Blu-ray technology by enhancing it with cutting edge stereoscopic 3D games and movies. In addition, we are providing entirely new motion gaming experiences with PlayStation Move.”

Stereoscopic 3D

SCEA announced on stage that some of the company’s biggest titles will be available to consumers this year in stereoscopic 3D, including MLB® 10 The Show, MotorStorm®: Apocalypse, Killzone® 3, The Sly Collection, and Gran Turismo®5. Beloved franchises from our publishing community will also make their way into consumer homes in stereoscopic 3D on the PlayStation®3 (PS3™) system, such as Crysis 2 from Electronic Arts, Mortal Kombat™ from Warner Brothers, Ubisoft’s Shaun White Skateboarding and TOM CLANCY™’S GHOST RECON: FUTURE SOLDIER™, as well as Disney Tron Evolution the Video Game, and 2K Sports’ NBA® 2K11. Unlike any other console on the market today, all 35.7 million PS3 units globally are capable of playing stereoscopic 3D games via a firmware update in April 2010. Four PS3 titles offering stereoscopic gaming experiences are currently available for download from the PlayStation®Network (PSN) including PAIN, MotorStorm® Pacific Rift, Super Stardust™ HD and WipEout® HD. The PS3 system will make 3D Blu-ray Disc movie support available later this year.

PlayStation® Move motion controller

SCEA also announced that on September 19, 2010 it will release a PlayStation Move bundle comprised of a PlayStation Move motion controller, PlayStation®Eye camera, Sports Champions™ Blu-ray disc game and PlayStation Move demo disc for $99.99 (RRP).  Additionally, a PlayStation 3 Sports Champion Move Bundle, which includes a PS3 system, PlayStation Move motion controller, PlayStation Eye camera, Sports Champions Blu-ray game and PlayStation Move game demo disc, will be available for $399.99 (RRP). Stand alone PlayStation Move motion controller for the PS3 system will also be sold at $49.99 (MSRP). The new PlayStation Move navigation controller, which can be used alongside the motion controller for intuitive navigation of in-game characters and objects, will also become available on the same day at $29.99 (MSRP). Standalone first party games for the PlayStation Move will be priced at $39.99 (MSRP). With more than 15 dedicated titles for use with the PlayStation Move motion controller available on the day of launch and 40 more slated to hit throughout the holiday season, both casual gamers and hardcore gamers will have plenty of reasons to clear their coffee tables and immerse themselves in the most precise and ultra sensory gaming experience ever made possible. PlayStation Move titles showcased at E3 include:

PlayStation 3 system

The PlayStation brand has set the stage for what great gaming experiences can be and what is possible when creative innovations are combined with powerful technology.  SCEA has raised the bar once again with bigger and more immersive experiences this fiscal year with our most highly anticipated line ups to date. The company continues to push the envelope on extending richer and deeper gaming experiences to consumers which include a range of blockbuster PS3 titles showcased at E3, such as:

PSP® (PlayStation®Portable) system

With continued momentum and excitement behind the PSP platform, the company revealed two new PSP entertainment packs, the Invizimals PSP Entertainment Pack and the God of War®: Ghost of Sparta PSP Entertainment Pack, to offer even more value to portable gamers. Coming this October and priced at $199 (MSRP), the Invizimals PSP Entertainment Pack comes with a vibrant blue PSP-3000 system, Invizimals UMD® game, PSP camera and 1GB Memory Stick PRO Duo™. Coming this Fall, the God of War: Ghost of Sparta PSP Entertainment Pack will come packed with a red and black two tone PSP-3000, God of War: Ghost of Sparta UMD game, PlayStation Network downloadable voucher for God of War: Chains of Olympus and a 2GB Memory Stick PRO Duo, also priced at $199 (MSRP). In addition, more than 70 titles across first party studios and publishing partners are expected to hit the PSP platform with tailored games designed specifically for PSP system, such as God of War®: Ghost of Sparta, Invizimals and beloved franchise favorites such as Patapon® 3, and EyePet™ PSP.

PlayStation®Network

With more than 50 million registered accounts worldwide, PlayStation Network is today one of the largest networked entertainment platforms and continues to evolve with newly added content and services such as MLB.TV, Netflix and HBO content.  Today, the company also unveiled PlayStation®Plus, a new subscription service offering users even more options in how they consume content on PlayStation Network. PlayStation Plus will be available starting June 29 at a yearly fee of $49.99 and is designed to offer PlayStation Network’s power users added value, access and convenience, such as special features that include discounts on the PlayStation Store content, free and exclusive access to select games, full game trials, and much more.  Adding to its existing library of more than 670 downloadable games in North America, PlayStation Network will offer new exclusive games this year, including PixelJunk™ Shooter 2, PixelJunk Racers 2nd Lap, Dead Nation, Fat Princess 1.06 Patch, and echochrome ii.

Coca-Cola Partnership

SCEA has also partnered this year with Coca-Cola to get families off the couch and into the middle of the action. Consumers will see the PlayStation Move motion controller and PS3 system, as well as games like Sports Champions, NBA® 2K11, Tron: Evolution The Video Game, and EA SPORTS Active™ prominently displayed across 130 million packages of Coke, Diet Coke, Coke Zero and Sprite starting this November. This partnership marks one of the biggest branding campaigns SCEA has been involved in and will be aligned with one of the company’s largest and most aggressive marketing efforts in its history.

About Sony Computer Entertainment America LLC

Sony Computer Entertainment America LLC continues to redefine the entertainment lifestyle with its PlayStation® and PS one® systems, the PlayStation®2 system, the PSP® (PlayStation®Portable) system, the ground-breaking PlayStation®3 (PS3™) system and its online and network services the PlayStation®Network and PlayStation®Store.

Recognized as the undisputed industry leader, Sony Computer Entertainment America LLC markets the PlayStation family of products and develops, publishes, markets, and distributes software for the PS one, PlayStation 2, PSP and PS3 systems for the North American market.  Based in Foster City, California, Sony Computer Entertainment America LLC serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

Visit us on the Web at http://www.us.playstation.com

SCE Will Start Offering the New Service Package Along With Free Access to PlayStation®Network Service On June 29, 2010 Worldwide

LOS ANGELES, June 15 /PRNewswire/ — Sony Computer Entertainment Inc. (SCE) today announced that it will offer PlayStation®Plus, a new subscription service package on PlayStation®Network. In addition to the current free to use existing features and services, PlayStation Plus brings value-added offerings including exclusive services and content on June 29, 2010, worldwide.  PlayStation Plus will further enhance PlayStation Network, which has recently achieved a cumulative number of registered accounts of over 50 million globally.

By accessing PlayStation®Store via PlayStation®3 (PS3®), PlayStation Network users will be able to purchase membership*1 to PlayStation Plus, providing members with new options to expand and enhance their gaming experience and enabling them to gain an exclusive set of features and content.  For users’ convenience, PlayStation Plus will be available in different subscription options of 30 days (Japan: 500 yen, Asia: HK$38), 90 days (North America: $17.99, Europe: euro 14.99) and 365 days (Japan: 5,000 yen, Asia: HK$233, North America: $49.99, Europe: euro 49.99).

PlayStation Plus features include*2:

• Full game trial*3 – Members will have access to full versions of designated PS3® and PlayStation Network titles including PS one® Archives (PS one® Classics).  The titles on offer will be available for download on PlayStation Store for a stated period and change every month.  Members will be able to play the full version of the game for a designated period and even after the trial period expires, users will be able to continue playing the game by purchasing the game on-line*4.
• Games – Member will be able to play the full version of designated PS3 downloadable and PlayStation Network titles including PS one Archives (PS one Classics) and minis*5 with no limit of time as long as membership is effective.  These games will become available exclusively for PlayStation Plus members at no extra cost.
• Special content – Content such as avatars and custom themes many of which are exclusive will become available for PlayStation Plus members at no extra cost.
• Discounts – Members will have access to exclusive discounts on designated PS3 and PSP® (PlayStation®Portable) titles.  Titles will vary every month on PlayStation Store.
• Early access – Members will have early access to designated new game beta trials, game demos and video content prior to public distribution.
• Automatic content downloads and updates – PS3 will automatically download and install designated game demos and game updates and also download the system software update data*6.  PS3 will automatically start up at a designated time to download content and will turn off after the download has completed.

Since its launch in November 2006, PlayStation Network continues to gain strong support from users around the world.  It offers a broad range of on-line content and services, including on-line gaming, video chat and text messaging with other PS3 users on-line, as well as access to many games, videos and comic content downloadable from PlayStation Store.  Tailored to enhance the experience for PlayStation users, PlayStation Plus will further enrich the PlayStation Network gaming experience.

SCE, with its strong lineup of entertainment content and services on PlayStation Network, will deploy various measures to provide entertainment experience to PlayStation users, and further expand PlayStation platforms.

LOS ANGELES, June 15 /PRNewswire/ — Sony Computer Entertainment Inc. (SCE) today announced that the cumulative number of registered accounts on PlayStation®Network has exceeded 50 million worldwide as of June 14, 2010 (Japan Time).  Since its launch in November 2006(*1), PlayStation Network has expanded its services to over 58 countries and regions around the globe.  The registered accounts on PlayStation Network reached 10 million in 1 year and 8 months from the service launch, 20 million in 2 years and 3 months, and exceeded 50 million in only 3 years and 8 months.  The continued growth of PlayStation Network has ensured the successful building of a robust network business platform.

PlayStation Network is a network service for PlayStation®3 (PS3®) computer entertainment system and PSP® (PlayStation®Portable) handheld entertainment system. Both platforms combined have sold more than 97 million units(*2) around the world.  Directly accessible from PS3 and PSP or from PC via Media Go(*3) software application, users are able to enjoy a broad range of on-line content and services, including on-line gaming, video chat and text messaging with other PS3 users on-line, as well as downloading games, video and comic content from PlayStation®Store.  Users are also able to download and enjoy exciting applications such as PlayStation®Home, Life with PlayStation®(*4) and adhocParty for PSP® (PlayStation®Portable)(*5).  By having a breadth of entertainment content in addition to free to use basic features and services, PlayStation Network continues to gain strong support from users around the world.  On top of these offerings, PlayStation®Plus, a new subscription service package on PlayStation Network, will start on June 29, 2010, to deliver PlayStation users with an enhanced entertainment experience.

To offer more fun and excitement to users, PlayStation Network is continually enhancing the gaming experience through online game features such as online battle and team play, as well as adding more and more downloadable game items.  More than 960 titles incorporated with online features have been released for the PS3 system worldwide, including KILLZONE 2, MASSIVE ACTION GAME (MAG) and LittleBigPlanet™ from SCE Worldwide Studios.

PlayStation Store today offers more than 70,000 pieces of diverse digital content(*6), ranging from exclusive on-line games, downloadable versions of disc based titles, game demos and add-ons, and titles from PS one® Archives (PS one Classics), through which legendary and popular titles from the original PlayStation are made playable on PS3 and PSP.  Also accessible on PlayStation Network is Video Delivery Service(*7), which has now expanded to 8 countries, as well as Digital Comic service(*8), which can be accessed in 7 countries worldwide including Japan, the United States and Europe.  To date, more than 1 billion pieces of content(*9) have been downloaded and the business scale is rapidly expanding.

PlayStation Home is a 3D on-line user community service for PS3 that launched in December 2008.  Within the ground-breaking 3D environment, users are able to meet, share gaming experiences, and enjoy communication with each other.  Since launching 1 year and 7 months ago, the number of users accessing Home has exceeded 14 million.  With collaborative initiatives with various game titles and franchises, PlayStation Home offers its users more than 300 spaces to experience, and over 11,000 virtual items to collect.  In addition to spaces dedicated to various game titles, new non-game spaces such as FevaArena, a virtual football stadium where users can enjoy new experience of football, offers users a new experience to meet and communicate with other users from around the world.

SCE, along with content providers and users will continue to further expand the entertainment experiences with PS3, PSP and PlayStation Network to create a new world of computer entertainment.

Los Angeles – June 14, 2010 – Today, Ubisoft® announced the development of an interactive performance-based video game, inspired by the legendary King of Pop, Michael Jackson.  The game is family entertainment at its best and will provide an interactive experience that enables players to step into the shoes of Michael Jackson himself and re-live his most iconic performances through their own singing and dancing.  The upcoming game will include the most famous tracks from Michael Jackson’s extensive catalogue such as Beat It and Billie Jean, as well as an array of his awe-inspiring dance moves for players to learn and emulate within the game. Additionally, fans will be able to sing along and test their vocal skills while immersed in the performance.

Michael Jackson, one of the most widely beloved entertainers and the most popular global icons of all time, leaves an indelible imprint on popular music and culture. During his extraordinary career Jackson sold an estimated 750 million records worldwide, released 13 No.1 singles and became one of a handful of artists to be inducted twice into the Rock and Roll Hall of Fame. He won 13 Grammy Awards and received the American Music Award’s Artist of the Century Award. His album “Thriller” is the world’s best-selling album of all time with more than 110 million copies sold.

“Michael always pushed every limit when it came to technology to give his fans unforgettable entertainment experiences, whether it involved his videos, his recordings or his concerts.  Now, with this interactive product, we have the chance to bring Michael, the artist, into households around the world in a perfect match of Michael’s artistry and the family entertainment which he always highly valued.  Kids, their parents, extended family members and friends will now have an opportunity to all come together and experience Michael’s music and dance in an innovative, exciting and fun way,” said John Branca, co-executor for The Estate of Michael Jackson.

Added Michael Jackson Estate Co-Executor John McClain: “No artist can energize a dance floor in the spirit of fun like Michael Jackson. His God-given gifts for music and dance are something new generations of fans will appreciate even more.  This game is a natural extension of what he would be doing today to raise his artistry to even greater heights for his fans of all generations. It is a game that the entire family can experience and enjoy together and this is something that would please Michael tremendously.”

“We’re delighted to have the opportunity to develop a game based on the songs and moves of one of the world’s most incredible performers of all time,” said Yves Guillemot, chief executive officer at Ubisoft. “We expect the game to bring Michael Jackson fans, families and friends together with the energetic song and dance of The King of Pop.”

The game will be available for KinectTM for Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 system with PlayStation®Move support, PSP® (PlayStation®Portable) system, Nintendo’s Wii™ system and Nintendo DS™ handheld system, for holiday 2010.

The upcoming release of StormBASIC Games’ Tehra: Dark Warrior, a hack-and-slash fantasy game, on PSP promises hours of challenging combat against gruesome opponents. Switch between Tehra’s human and demon forms as you help our heroine uphold a peace treaty between the world’s humans and demons and guide her past hoards of Orcs and undead towards Bacdar, the King of demons. Unlock challenges, defeat minigames, and conquer new levels with 3D graphics when this hybrid heroine charges onto PSP via PlayStation Network on June 15th.

Key features include:

• Tehra- Half-human, half-demon, this heroine lets you choose her form and strategize your attack method
• 3D Graphics- Full use of PSP hardware for special affects and smooth gameplay
• Game Evolution- Hone combat skills and unlock new levels and challenges by defeating opponents
• Intuitive Controls- Quickly learn how to manipulate Tehra so you move effortlessly in battle
• Hours of Gameplay- Gameplay stays riveting with new levels, minigames, and challenges that appear throughout the game

Upon opening Tehra: Dark Warrior, players enter fantasy world Sistar. After centuries of battling over land, the humans and demons signed the Tarkhubal Treaty delineating six kingdoms, and designating three for each race. Tehra was created as a hybrid human-devil to mediate the conflict and maintain peace. If a king breaks the Treaty, Tehra storms through to eliminate him, slaying any monsters in her path. Collect potions, including Electricity, Combustion, Fireballs, and Demon Wrath, to gain new abilities and attacks. With the help of demon blood, Tehra can switch from human to demon, wherein her attacks are stronger and deadlier but require more energy.

Available June 15th for PSP and PlayStation 3 on PlayStation Network Store, Tehra: Dark Warrior is a PSP MINI title and will retail for $4.99.

View the trailer here: http://www.youtube.com/watch?v=GsjD3seJEbo&hd=1

Frima Studio has already established itself as a leader within the PlayStation mini space with 2009’s Zombie Tycoon. The strategy game allowed players to take command of three squads of the undead to conquer cities and enslave humanity and is a top-selling mini.

Based in Quebec City, Frima Studio is a leading Canadian multiplatform game developer. Since 2003, the company has produced countless world-class products for the online, console, handheld, TV and mobile markets. On the leading edge of social gaming technology, Frima is focused on building the next-generation of massively multiplayer online games for children and adults alike. Frima’s clients include world-famous names such as Build-A-Bear Workshop, Electronic Arts, Warner Brothers and Nickelodeon. With over 250 artists and programmers, Frima produces high-caliber games that are as remarkably outstanding artistically as they are technologically.

REDWOOD CITY, Calif. – June 10, 2010 – Electronic Arts Inc. (NASDAQ: ERTS) today revealed the games it will present at the Electronic Entertainment Expo (E3) at the Los Angeles Convention Center (LACC) June 15-17.  This year’s lineup features multiplatform games in all genres, including heart-pumping racing and shooters for the hardcore player, action-packed sports games for the loyal sports fan and accessible mobile and casual games for the whole family.

This year’s media briefing will feature news and demonstrations from big EA titles such as Medal of Honor™, Need for Speed™, Dead Space™ 2, EA SPORTS Active™ 2 and The Sims™ 3 for console; all new properties EA SPORTS™ MMA and titles from EA Partners, Crytek and Epic. The briefing can be viewed live at www.ea.com/e3 at 2 PM PDT on Monday, June 14.

“This year, EA will go to E3 with a showcase of blockbuster titles – games that combine a great single-player experience with deep online features and support,” said EA’s COO John Schappert. “There is something for everyone from hardcore to casual players.”

Titles which will be previewed in EA’s booth (#1601) at the LACC include:

Bulletstorm™

Epic Games, People Can Fly and EA present Bulletstorm, a new original intellectual property from the teams behind the award-winning, multimillion-selling Gears of War, Unreal Tournament and Painkiller series of games. Bulletstorm delivers a blood symphony of incredible gunplay and carnage on a grand scale in this unique, action-packed, over-the-top first-person shooter. The Bulletstorm skillshot system rewards players that “kill with skill” by laying waste to enemies in the most imaginative methods possible. The more insane the skillshot, the more points players collect to upgrade and unlock weapons, which in turn allows them to execute even more inventive moves and exaggerated skillshots. This is creative mayhem at its best.

Platforms – Xbox 360®, PlayStation®3, PC

Ship Date – 2011

ESRB – Rating Pending

Crysis® 2

From the award-winning independent developers at Crytek comes Crysis 2, the next explosive installment in the critically-acclaimed Crysis franchise.  In Crysis 2, New York is under the attack of a frightening alien species that combines deadly weaponry and exceptional sensory abilities to present gamers with the most challenging opponents ever seen in a first person shooter.  Surrounded by catastrophic devastation, players will need to harness and master the power of the Nanosuit, giving them a unique set of superhuman abilities, in order to become the ultimate weapon and save New York.

Platforms – Xbox 360, PlayStation 3, PC

Ship Date – Holiday 2010

ESRB – Rating Pending

Dead Space 2

Visceral Games™ award-winning survival horror saga returns. The blood-curdling Necromorph invasion explodes in Dead Space 2, the terrifying sequel to the 2008 hit that sent players into deep space on a mission to save humanity. In this chapter, engineer Isaac Clark takes the action to the enemy, dominating an onslaught of gruesome monsters, beasts and undead creatures that challenge him physically, emotionally and psychologically. Armed with new advanced mining tools, Isaac takes on hundreds of disgusting enemies, makes valued new allies and explores an all-new space installation known as “The Sprawl”.  All this as Isaac flirts with the possibility of falling into the abyss of his own dementia. The action and horror are more intense than ever as Isaac must do whatever it takes to save himself and defeat the relentless Necromorphs.

Platforms – Xbox 360, PlayStation 3, PC

Ship Date – 2011

ESRB Rating – Rating Pending

EA SPORTS Active 2

EA SPORTS Active 2 is now in development with a new suite of fitness programs launching this fall, featuring an innovative Total Body Tracking wireless control system powered by motion sensors in leg and arm straps that will provide complete freedom of motion. Additionally, it will feature a heart rate monitor that provides constant on-screen monitoring, allowing users to capture intensity and optimize performance over time. Users will now also be able to track and share workout data on the new EA SPORTS Active 2 online hub. EA SPORTS Active 2 will make working out simple, effective and will go with you wherever you are.

Platforms – Wii™, PlayStation 3,iPhone™ & iPod touch®

Street date – Fall, TBA

ESRB Rating – Rating pending

EA SPORTS MMA
EA SPORTS MMA brings the authenticity of the world’s most intense combat sport home like never before. Choose from the world’s top fighters or climb the ranks of the worldwide circuit with your created prodigy to become the ultimate mixed martial arts champion.  Travel the globe and learn a multitude of fighting techniques and skills from masters in each discipline.  Select from various weight classes, rule sets, and take on all challengers in multiple cage types or a ring.  The challenge continues online with a robust offering that includes the ability to create custom fighters, prize fights, and more.  Are you ready?  Let’s get it on!

Platforms – Xbox 360, PlayStation 3, iPhone & iPod touch

Street date – Late 2010

ESRB Rating – Rating pending

FIFA Soccer 11

FIFA Soccer 11 reinvents player authenticity – on and off the ball – for every position on the pitch. All-new Personality+ sees individual abilities reflected in game, allowing clear differentiation for every player. Real Madrid’s Kaka will deliver crisp, creative passes, Barcelona’s Andres Iniesta will utilize tighter turns and close control to dribble through defenses, Manchester United’s Wayne Rooney will hold off defenders and strike shots from distance with pace, and top-flight defenders like Giorgio Chiellini of Juventus will anticipate, predict and react to offensive players to win back possession. Building on the FIFA Soccer 10 gameplay that won 50 sports game of the year awards, FIFA Soccer 11 introduces new Pro Passing where pass accuracy is determined by a gamer’s ability on the control pad, and player skill, situation and urgency on the pitch. Visit http://www.facebook.com/easportsfifa to share and connect with fans all over the world.

Platforms – PlayStation 3, Xbox 360, Wii, PC, PlayStation 2, Nintendo DS™, PSP®, Mobile

Ship Date – Fall 2010

ESRB/PEGI – Rating Pending

Harry Potter and the Deathly Hallows™ Part 1 The Videogame

With all the action taking place outside of Hogwarts for the first time, Harry Potter and the Deathly Hallows – Part 1 represents a shift in tone for the Harry Potter games. On the run with a horde of merciless enemies on your tail, you will find yourself in unknown territory, far from the safety of the school grounds, fighting for survival at every turn. You will need to muster your most powerful magic against relentless assaults from all sides. A new game engine built specifically to leverage the technology of HD consoles ensures high definition graphics and intense combat gameplay that will immerse you in the action like never before.  There are no more lessons, no more training. This time the danger is real. It’s time to fight for your life!

Platforms – Xbox 360, PlayStation 3, Wii, Nintendo DS, PC, Mobile

Street date – Autumn 2010

ESRB Rating – Pending

HASBRO FAMILY GAME NIGHT 3

Enjoy family fun with your favorite Hasbro game brands at the Family Game Night Theme Park! HASBRO FAMILY GAME NIGHT 3 features five new classic and remixed versions of THE GAME OF LIFE, CLUE, TWISTER, MOUSE TRAP and YAHTZEE HANDS DOWN. Spin the wheel of fate in THE GAME OF LIFE, find out “whodunit” in CLUE, tie yourself in knots with TWISTER, make trigger crazy chain reactions in MOUSE TRAP and try your hand at the YAHTZEE HANDS DOWN card game. Play with your own customized Xbox avatar or Wii Mii, and challenge family and friends in online multiplayer for Xbox 360 and PlayStation 3 while keeping track of your victories on online leaderboards.

Platforms – Xbox 360, PlayStation 3, Wii

Street date – October 2010

ESRB Rating – “E” for Everyone

iPadÔ

EA Mobile™ recently launched best-selling iPad titles will also be showcased at E3 in line at the EA booth. Players can experience a top-quality mobile gaming experience with BOGGLE, SCRABBLE, Tetris, Need for Speed SHIFT, Mirror’s Edge™ and Command & Conquer Red Alert™, all available for the iPad from the App Store or at www.itunes.com/appstore.

Platforms – iPad

Madden NFL 11
Madden NFL 11 redefines the way you experience the game of football. SIMPLER: From 350 plays down to 1, the all-new GameFlow system puts you in the helmet of an NFL quarterback to execute an authentic, situational game plan, one play at a time. QUICKER: With 60-minute game times reduced to as little as 30 minutes, spend more time on the field and less in the playbook. FULL games, HALF the time. DEEPER: Madden NFL 11 is feature-rich including an all-new online innovation, improved animations, more intuitive controls, and Madden NFL Ultimate Team…all to the play-by-play of the most exciting voice in sports, Gus Johnson.  Madden NFL 11 is – SIMPLER. QUICKER. DEEPER than ever before.

Platforms – Xbox 360, PlayStation 3, Wii, PlayStation 2, PSP, iPhone/iPod touch

Street date – August 10, 2010

ESRB Rating – “E” for Everyone

Medal of Honor™

Medal of Honor is back with an all-new setting and a new hero. For the first time in the franchise’s 11-year history, Medal of Honor is leaving the WWII theatre and putting players in war-torn Afghanistan. EA has assembled a powerhouse team at EALA to develop the single-player campaign and is coupling their expertise with the multiplayer know-how at DICE. This fall, Medal of Honor will introduce players to the Tier 1 Operator: a relatively unknown entity directly under the National Command Authority who takes on missions no one else can handle. Inspired by real events, Medal of Honor reveals the mission of today’s most elite American soldier – his will, his mindset and his uncompromising professionalism.

Platforms – Xbox 360, PlayStation 3, PC

Ship Date – October 12, 2010 (NA), October 15, 2010 (EU)

ESRB – Rating Pending

MONOPOLY Streets

Play the world’s family favorite game brand in a dynamic 3D world on next-gen consoles as you buy properties, auction with your friends, build hotels and create the ultimate MONOPOLY digital experience! To celebrate the 75th anniversary of everyone’s beloved and well-known family game, the world of MONOPOLY comes to life through a living, breathing city that you can build and own. It has everything fans love about the time-tested Hasbro game, presented as a fully animated street level tour through the eyes of MR. MONOPOLY.  Players will be engaged in a head-to-head race to build the greatest city and accumulate the most wealth. Play against friends locally or online and see their Xbox® avatars or Mii™ populate the world! New features such as property auctions also add unique elements to the classic play. From the economical motels on Baltic Avenue to the luxurious Boardwalk suites, there is excitement around every turn of this re-imagined favorite.

Platforms – Xbox 360, PlayStation 3, Wii, Nintendo DS

Ship Date – October 2010

ESRB Rating – “E” for Everyone

MySims SkyHeroes™

Take to the sky to lead the resistance against Morcubus and his drone army and to stop his plans to take over the skyways! MySims SkyHeroes is an all new adventure that brings the thrill and high-speed action of flying to the creative, immersive world of MySims.Go from unknown pilot to celebrated hero as you defeat dangerous enemies in aerial dogfights, test your reflexes in fast-paced speed challenges, and take on massive enemy bosses that demand all your skill as a pilot to survive. As you progress, you build, customize and tune your aircraft to give you an edge in combat. Face Morcubus’ drones with an ally in split-screen cooperative gameplay, or take the game online to challenge your friends in fun, competitive 12-player high speed action.

Platforms – Xbox 360, PlayStation 3, Wii, Nintendo DS

Ship Date – September 28, 2010

ESRB Rating – E10+

NBA® ELITE 11

NBA ELITE 11 is the new moniker of the long running EA SPORTS NBA videogame franchise.  NBA ELITE 11 will revolutionize the way basketball simulation games are played, with an all-new technology base, a new control scheme and a real-time physics system.  Centered on delivering the ultimate control to users, NBA ELITE 11 will redefine what is expected in a basketball videogame.

Platforms – PlayStation 3, Xbox 360

Ship Date – October 2010

ESRB Rating – Rating Pending

NBA JAM

Boomshakalaka! It’s baaaaaaaaack… EA SPORTS NBA JAM revives the classic franchise with vintage NBA JAM gameplay, and all-new features that deliver a fresh new take on the game. Featuring the sights and sounds that fans of the franchise will instantly recognize, EA SPORTS NBA JAM mixes the old school with the new, to deliver a one-of-a-kind sports presentation on the Wii.

Platforms – Wii

Ship Date – October 2010

ESRB Rating – Rating Pending

NCAA® Football 11

With remarkable presentation and gameplay improvements, along with an innovative online-based feature, NCAA Football 11 delivers the greatest product transformation in the history of the award-winning franchise. NCAA Football 11 will give players real college offenses that, for the first time ever, reflect the authentic style of all 120 NCAA FBS schools in-game.  With striking presentation elements like team-specific pre-game run-outs and ESPN’s broadcast graphics package, NCAA Football 11 recreates the intensity of college football Saturdays, achieving all-new levels of quality in presentation and core gameplay by delivering an experience true to your school and providing 120 ways to win. NCAA Football also includes the new Dynasty Wire online feature.  With Dynasty Wire, players create stories that recap their Dynasty game, complete with video and photo highlights, then share the news of the victorious triumph or devastating loss by publishing the story through social networking sites for the world to read.

Platforms – Xbox 360, PlayStation 3, PlayStation 2

Street Date – July 13, 2010

ESRB Rating – E for Everyone

NHL®11

Celebrating its 20^th anniversary, the franchise that captured 22 ‘Sports Game of the Year’ awards, over the past three years, has raised the bar yet again with NHL11. Powered by an all-new Real-Time Physics Engine, and introducing broken sticks, quick dekes and an all-new faceoff system, NHL 11 lets you create highlight reel moments as you experience the most authentic NHL action yet.

Platforms – PlayStation 3, Xbox 360

Ship Date – September 2010

ESRB Rating – Rating Pending

NHL®SLAPSHOT

EA SPORTS is bringing its first ever hockey game to the Wii with NHL SLAPSHOT. The game includes the revolutionary NHL SLAPSHOT Hockey Stick, a plastic hockey stick that allows you to insert the Wii Remote™ and Nunchuk™ in and use the device as a hockey stick control, to offer the most accessible and intuitive hockey controls on the Wii.

Platforms – Wii

Ship Date – September 2010

ESRB Rating – Rating Pending

RISK: Factions

Developed by Magic the Gathering: Duels of the Planeswalkers studio Stainless Games and featuring cinematics from veteran animation studio Power House Animation, this new take on Hasbro’s globally popular game of strategy will offer innovative ways of experiencing the timeless turn-based board game in both objective-based and world conquest modes when it hits Xbox LIVE® Arcade on June 23^rd for 800MSP.  Players will be able to engage as one of five playable factions, each with different strengths, as they wage war on new maps with dynamic terrain in their quest for missile silos in order to strategically dominate the game. RISK: Factions features outlandish factions, a unique art style, new gameplay twists and off-beat humor that promises to challenge and captivate both new and seasoned RISK fans on their quest for world domination.

Platforms –Xbox LIVE Arcade

Launch Date – June 23, 2010

ESRB Rating – E 10+

The Sims 3 for console and handheld

Create Sims with unique personalities, fulfill their desires…or not, and control their lives within a living neighborhood in The Sims 3 for console and handheld this fall. All-new features make it easier than ever to play with life as players can unlock the ultimate “Karma Powers” for instant control and unleash them on their Sims. With Karma Powers, players can help their Sim “get lucky,” bless them with “instant beauty” or be deviant and curse them with an “epic fail.” Exclusive to the Wii version, players will be able to enjoy an all-new beach town with unique residents, traits, careers and lifetime wishes. Never before seen on Nintendo DS, players can use the stylus to build their Sims’ homes, craft their Sims’ including facial features, hair styles and clothing, and dictate personalities in the most robust Create a Sim yet for a handheld game.

Platforms – Xbox 360, PlayStation 3, Wii, Nintendo DS

Ship Date – October 26, 2010

ESRB – Pending

The Sims 3 Ambitions

Sims can now experience some of the most exciting and varied jobs ever in The Sims 3 Ambitions. For the first time, be in charge of how your Sims’ career progresses and get to decide if they will work for good or evil, pursue creative endeavors or technical affairs, climb to the top quickly or be a slacker. Put out raging infernos as a firefighter, hunt down vengeful spirits as the ghost hunter, invent brilliant and potentially destructive gadgets as an inventor, craft glorious masterpieces as a sculptor, and solve riveting cases by any means necessary as an investigator with dozens of cases to solve and numerous clues to find. Change the look and feel of your Sims’ town and the residents by becoming an architect or stylist.

Platforms – PC, Mac®, Mobile

Ship Date – June 1, 2010

ESRB – T for Teen

Spare Parts

In this new online action adventure from EA Bright Light, players join courageous robots Mar-T and Chip as they find themselves dumped with the trash on a strange planet. Working together in co-op mode, the mechanical duo must find a way to repair their ship and escape the planet before nefarious Lord Krung can dispatch his henchmen to destroy them. Mar-T and Chip will need to collect upgradable action parts to unlock new abilities that will aid them as they battle countless enemies including the evil Krofax, hostile spider monkeys and even a Super Huge Mega Laser! Can our heroes rescue their other stranded robotic friends and unearth all of the spare parts they need to make their escape? 

Platforms – Xbox LIVE Arcade / PlayStation Network

Launch Date – Winter 2010

ESRB Rating – Pending

Tiger Woods PGA TOUR® 11
Lead your team to glory in Tiger Woods PGA TOUR 11!  Fight for honor, fight for country in the all-new Ryder Cup Challenge on The Celtic Manor Resort in Wales in 2010, which is the course of this year’s Ryder Cup.  The Ryder Cup brings together the best American and European golfers in a team competition format, and the cover of Tiger Woods PGA TOUR 11 is a direct reflection of the tournament – as Tiger Woods denotes the U.S. team and Rory McIlroy represents the Europeans. In addition to The Ryder Cup, gamers will be able to create their own team and take on others in Online Team Play – up to 12 versus 12.  In addition, Tiger Woods PGA TOUR 11 will be supporting the all-new PlayStation Move controller for an authentic golf swing experience.  So swing away and hit the links!

Platforms – Xbox 360, PlayStation 3, Wii, iPhone

Street date – June 8, 2010 (NA), July 2, 2010 (WW)

ESRB Rating – “E” for Everyone

LOS ANGELES (June 9, 2010) – Square Enix, Inc., the publisher of SQUARE ENIX® interactive entertainment products in North America, announced today its expansive lineup of games for the 2010 E3 Expo, taking place in Los Angeles from June 15-17. Continuing to diversify its global offerings to meet the needs of consumers worldwide, Square Enix will be showcasing the widest range of games in company history.

Headlining this year’s booth will be four of the hottest franchises in the industry from both the SQUARE ENIX and EIDOS® brands. Under SQUARE ENIX, the company delivers the highly anticipated MMORPG experience FINAL FANTASY® XIV, the next installment in the iconic franchise that has sold more than 97 million units worldwide. For handheld platforms are The 3rd Birthday™ and KINGDOM HEARTS Birth by Sleep for the PSP® (PlayStation®Portable) system, a prequel that will unlock the secrets to the beloved franchise, as well as KINGDOM HEARTS Re:coded and FINAL FANTASY: THE 4 HEROES OF LIGHT™ for Nintendo DS™, a charming new adventure by the creators of the FINAL FANTASY III and IV remakes. Under the EIDOS brand will be IO Interactive’s KANE & LYNCH 2: DOG DAYS™, reuniting gaming’s most notorious criminals in a raw shooter that introduces a new visual experience inspired by documentary film. Additionally, the year’s biggest surprise announcement, DEUS EX®: HUMAN REVOLUTION™, the long-awaited next installment, will be showcased for attendees anxious to get a first look at the newly imagined Cyber Renaissance world that will revolutionize the gaming experience – just as the original DEUS EX did a decade ago.

Among the  games the company is highlighting at the show, downloadable titles such as LARA CROFT AND THE GUARDIAN OF LIGHT™ for PlayStation®Network and Xbox LIVE® Arcade for the Xbox 360® video game and entertainment system from Microsoft, and The Tales of Bearsworth Manor™: Puzzling Pages™ and The Tales of Bearsworth Manor: Chaotic Conflicts™ for WiiWare™ continue the pedigree of great franchises in gaming, all while staying true to the Square Enix heritage of providing the best and most immersive experiences in interactive entertainment. The booth will also feature Square Enix’s partnerships with North American developers, including FRONT MISSION EVOLVED™, being developed by Double Helix Games™, and DUNGEON SIEGE® 3, being developed by Obsidian Entertainment™ Inc.

“At this year’s E3, Square Enix is proud to showcase its extensive and diverse range of games for everyone, everywhere,” said John Yamamoto, president and chief executive officer of Square Enix, Inc. “With our global network of studios and partnerships with developers around the world, the lineup proves that we are uniquely positioned to lead the interactive entertainment industry with a broad portfolio of market leading franchises, including properties under both SQUARE ENIX and EIDOS.”

To experience the latest offerings from Square Enix first hand, visit booth 1647 in the South Hall of the Los Angeles Convention Center.

For the latest information on Square Enix at E3, please visit
http://na.square-enix.com/events/e310/.

E3 2010 Lineup

The 3rd Birthday

Developer: Square Enix Co., Ltd.

Publisher: Square Enix, Inc.

Platforms: PSP system

Genre:  Action RPG

ESRB:  RP (Rating Pending)

Ship Date: TBD

Hideous creatures descend on Manhattan. Ground reports from the squad tasked with containing the pandemonium refer to these life forms as the Twisted. An investigatory team known as the CTI is formed within the year.

The Overdive system emerges as a means of opposition, but only one viable candidate exists –Aya Brea. A gift as she awakens from a lost past on this, the occasion of her third birth.

For more information on The 3rd Birthday, please visit the Square Enix E3 site at:
http://na.square-enix.com/events/e310/.

DEUS EX: HUMAN REVOLUTION

Developer: Eidos Montreal

Publisher: Square Enix, Inc.

Platforms: PlayStation®3 computer entertainment system/Xbox 360® video game and entertainment system from Microsoft/ Windows® PC

Genre: Action RPG

ESRB:  RP (Rating Pending)

Ship Date: 2011

To save his life, the fundamental choice of whether or not to become augmented with cybernetics has been removed from Adam Jensen’s life. Driven by the conviction of never having a choice taken from him again and using his newfound power, his need for answers will unravel the truth behind a conspiracy rooted in the foundation of the world around him as it incites a new revolution.

The official website can be found at http://www.deusex3.com.

DUNGEON SIEGE 3

Developer: Obsidian Entertainment, Inc.

Publisher: Square Enix, Inc.

Platforms: PlayStation 3 system/Xbox 360/Windows PC

Genre: RPG

ESRB:  Not Yet Rated

Ship Date: TBD

Torn asunder, the delicate balance of power between the kingdom of Ehb’s powerful factions has fallen apart. As one of the few remaining members of the disgraced protectors of the land, the 10th Legion, it is up to you to rebuild the once great Legion and stop Ehb from falling into darkness. Joined by a group of unique companions, you will travel through the striking land of Ehb, defeating all manner of villains and beasts through a combination of heroic abilities, screen shaking magic and pure cunning.

DUNGEON SIEGE 3 seamlessly blends intuitive action gameplay, a robust RPG system featuring a large selection of abilities, an extensive multiplayer component and the depth of story Square Enix and Obsidian Entertainment are known for creating.

For more information on DUNGEON SIEGE 3, please visit the Square Enix E3 site at:
http://na.square-enix.com/events/e310/.

FINAL FANTASY XIV

Developer: Square Enix Co., Ltd.

Publisher: Square Enix, Inc.

Platforms: PlayStation 3 system/Windows PC

Genre: MMORPG

ESRB:  RP (Rating Pending)

Ship Date: 2010

Take up arms with adventurers from around the globe and embark on an epic journey within the unforgettable realm of Eorzea – the stage for a revolutionary new MMORPG designed to fit the lifestyles of players everywhere, from casual users to the most hardcore gamers.

The official website can be found at http://na.finalfantasyxiv.com.

FINAL FANTASY: THE 4 HEROES OF LIGHT

Developer: Square Enix Co., Ltd.

Publisher: Square Enix, Inc.

Platforms: Nintendo DS

Genre: RPG

ESRB: E10+ (Everyone 10 and older)

Ship Date: October 5, 2010

FINAL FANTASY: THE 4 HEROES OF LIGHT is a beautifully rendered original adventure brought to you by the acclaimed creators of FINAL FANTASY III and IV on Nintendo DS.  Master all-new combat and game systems and immerse yourself in a charming storybook setting as you take on the roles of Brandt, Jusqua, Yunita and Aire. Though at first they don’t always see eye to eye, these four Heroes of Light will embark on a journey full of joyous meetings and sad partings that will build bonds of trust and affection so strong that, in the end, they may even save the world…

The official website can be found at http://www.ff4heroes.com/.

FRONT MISSION EVOLVED

Developer: Double Helix Games

Publisher: Square Enix, Inc.

Platforms: PlayStation 3 system/Xbox 360/Windows PC

Genre: Third-Person Shooter

ESRB: T (Teen)

Ship Date: September 14, 2010

AD 2171

The tension between two global superpowers – the O.C.U. and the U.C.S. – has coalesced into a cold war. Each watches the other in taut vigilance. Towering far above the Earth’s surface, colossal structures called orbital elevators grant both parties unblinking, planet-wide surveillance. Under these simmering conditions, a new enemy emerges to ignite the flames of war and watch as the world burns.

The official website can be found at http://www.frontmissionevolved.com.

KANE & LYNCH 2: DOG DAYS

Developer: IO Interactive

Publisher: Square Enix, Inc.

Platforms: PlayStation 3 system/Xbox 360/Windows PC

Genre: Action

ESRB: M (Mature)

Ship Date: August 24, 2010

Experience 48 hours of hell with two of gaming’s most notorious criminals. In KANE & LYNCH 2: DOG DAYS, Kane and Lynch face the consequences when a simple job gone wrong sets off a desperate and frantic struggle to escape the entire Shanghai underworld.   Ground-breaking art direction, relentless action gameplay, and innovative multiplayer redefine the action shooter experience, and position this product as the stand-out shooter of 2010.

The official website can be found at http://www.kaneandlynch.com.

KINGDOM HEARTS Birth by Sleep

Developer: Square Enix Co., Ltd.

Publisher: Square Enix, Inc.

Platforms: PSP system

Genre: Action RPG

ESRB: E 10+ (Everyone 10 and older)

Street Date: September 7, 2010

Long before Sora was chosen by his Keyblade, the worlds’ safety lay in the hands of the true Keyblade Masters. Three youths – Terra, Ventus and Aqua – have been training long and hard under Master Eraqus to prove that they, too, exhibit the Mark of Mastery. But they will soon find themselves in the middle of a crisis affecting worlds far beyond their own – just as another Keyblade Master, Xehanort, goes mysteriously missing. Three friends, three destinies. Everything will link back to the beginning.

The official website can be found at http://na.square-enix.com/khbbs.

KINGDOM HEARTS Re:coded

Developer: Square Enix Co., Ltd./h.a.n.d. Inc.

Publisher: Square Enix, Inc.

Platforms: Nintendo DS

Genre: Action RPG

ESRB: RP (Rating Pending)

Ship Date: TBD

Sora’s journey in KINGDOM HEARTS II has drawn to a close, and now a new tale is set to begin.

Jiminy Cricket is looking over the journal he used to document his first adventure with Sora when he discovers a mysterious message. He didn’t write it – so how on earth did it get there? King Mickey is determined to find out, so he and his friends decide to digitize the journal and delve into its deepest secrets. Inside this “datascape” dwells a second Sora who is about to embark on a grand adventure of his very own.

For more information on KINGDOM HEARTS Re:coded, please visit the Square Enix E3 site at:
http://na.square-enix.com/events/e310/.

Downloadable Titles

LARA CROFT AND THE GUARDIAN OF LIGHT

Developer: Crystal Dynamics

Publisher: Square Enix, Inc

Platforms: PlayStation Network for PlayStation 3 system /Xbox LIVE Arcade for Xbox 360/ /Windows PC via STEAM®

Genre: Action/Adventure

ESRB:  T (Teen)

Release Date: Summer 2010

LARA CROFT AND THE GUARDIAN OF LIGHT is the first ever downloadable, co-op action/adventure game featuring Lara Croft. This brand extension incorporates the hallmarks of the Tomb Raider franchise including exploration, discovery, platforming, and puzzle solving. LARA CROFT AND THE GUARDIAN OF LIGHT allows players to experience Lara Croft from an isometric viewpoint, and combines new gameplay features such as character progression, fun fast-paced combat, and elements of cooperation and competition. LARA CROFT AND THE GUARDIAN OF LIGHT will be available to download this summer.

The official website can be found at http://www.laracroftandtheguardianoflight.com/.

The Tales of Bearsworth Manor: Chaotic Conflicts

Developer: Square Enix Co., Ltd.

Publisher: Square Enix, Inc.

Platform: Wii

Service: WiiWare

Genre: Action Puzzle

ESRB: E (Everyone)
Release: June 21, 2010

Turn the tide of frantic battles by using the Wii Remote™ to throw animated paper bears into the pages of an unusual picture book. The battle-oriented Chaotic Conflicts will be releasing simultaneously with Puzzling Pages – a parallel game with its own unique tale and stages. Complete both games to uncover an even deeper mystery…

The official website can be found at http://na.square-enix.com/bearsworth/.

The Tales of Bearsworth Manor: Puzzling Pages

Developer: Square Enix Co., Ltd.

Publisher: Square Enix, Inc.

Platform: Wii

Service: WiiWare

Genre: Action Puzzle

ESRB: E (Everyone)
Release: June 21, 2010

A crumbling mansion is home to a most peculiar picture book. Solve innovative puzzles by using the Wii Remote to throw animated paper bears into the picture book’s unusual pages. Delve into the unfolding drama of Pina, the mysterious young girl residing in the mansion.

The official website can be found at http://na.square-enix.com/bearsworth/.

About Square Enix, Inc.

Square Enix, Inc. is a U.S. based wholly-owned subsidiary of Square Enix Holdings Co., Ltd., a holding company leading Square Enix Group. Square Enix, Inc. publishes and distributes entertainment content under the Square Enix Group’s internationally renowned brands such as Square Enix, Eidos and Taito® in the Americas. The Square Enix Group includes a global network of leading development studios located in North America, Europe and Japan. The Group boasts a valuable portfolio of intellectual property including: FINAL FANTASY, which has sold over 97 million units worldwide; DRAGON QUEST®, which has sold over 54 million units worldwide; TOMB RAIDER®, which has sold over 35 million units worldwide; and other well-established products and services.

More information on Square Enix, Inc. can be found at http://www.square-enix.com.

Despicable Me™: The Game™, Ben 10 Ultimate Alien™: Cosmic Destruction,

and Family Party: Fitness Fun™ to be Shown in D3Publisher’s Casual and Family-Friendly E3 2010 Lineup

LOS ANGELES – June 9, 2010 – D3Publisher, a videogame publisher for Wii™, Nintendo DS™, PSP® (PlayStation®Portable) system, PlayStation®2 computer entertainment system, PlayStation®3 computer entertainment system, and the Xbox 360® video game and entertainment system from Microsoft, will be showcasing its upcoming roster of titles during the Electronic Entertainment Expo (E3), taking place June 15-17, 2010.

The D3Publisher booth will be located in the South Hall of the Los Angeles Convention Center, Booth #835 and will feature a wide variety of games for players of all ages and skill levels. The full list of games being shown is included below:

• Puzzle Quest ™ 2 – This brand new adventure from Infinite Interactive, the award winning developer of the supreme puzzle-RPG experience, features a hallmark blend of match-3 gem matching and fantasy.
• Kidz Bop® Dance Party! The Video Game – Players create the ultimate dance party in their living rooms as they move and groove to 24 chart-topping KIDZ BOP hits ‘sung by kids for kids’ such as “Paparazzi,” “Party in the USA,” and “Thriller,” appealing to family members of all ages.
• Despicable Me™: The Game– Based on Universal Pictures and Illumination Entertainment’s 3-D CGI feature film, Despicable Me™: The Game offers a unique blend of action and puzzle solving that combines the fun of commanding an army of mischievous, little yellow minions and using an arsenal of despicable weapons, gadgets, and vehicles that will entertain players of all ages.
• Ben 10 Ultimate Alien™: Cosmic Destruction – Based on Cartoon Network’s all-new television series, this interactive game from D3Publisher will allow players to wield the power of the all-new Ultimatrix, the strongest Omnitrix to date, to transform Ben into more powerful, hyper-evolved alien forms and experience impressive battles as the most ultimate aliens for the first time in never before seen places.
• Family Party: Fitness Fun™ – The fourth entry in the Family Party series, this title gives players the chance to get up and get active with up to four players. Offering a wide variety of minigames, and including the use of the Wii™ Balance Board™ for the first time, Family Party: Fitness Fun offers great activities at a reasonable price.

For more information about any of these titles, please visit www.d3publisher.us.

New York, NY – June 9, 2010 - 2K announced today its star-studded E3 2010 lineup that includes premier high-quality games for gamers of all tastes and ages. The full scope of 2K’s experience will be on display in the South Hall at Booth 2823, as the sequels to some of gaming’s biggest franchises will make an appearance alongside the debut of new and exciting additions to their portfolio, creating 2K’s biggest E3 showing ever.

“By delivering only the hot list-dominating games that we want to play, 2K will take on E3 2010 with its strongest lineup to date across all of its divisions,” said Christoph Hartmann, president of 2K. “The benefit of our strategic approach to this year’s roster of delivering fewer, bigger titles — featuring games like Mafia® II, NBA® 2K11 and New Carnival Games® — is that we can focus on delivering the most engaging and entertaining experiences for today’s broadening gaming audience. From core to casual, 2K will have something for every gamer this holiday season.”

In the past five years, 2K has become one of the gaming industry’s premier publishers, creating titles that are both critically and commercially successful. By developing a mantra that emphasizes quality over quantity, 2K has published a number of multi-million unit selling franchises in a short amount of time for a wide variety of platforms including BioShock®, Borderlands^TM, Carnival Games, Sid Meier’s Civilization®, NBA® 2K, NHL® 2K, Major League Baseball® 2K and more. This year’s E3 lineup personifies the very essence of the 2K DNA of creating prestigious and meaningful titles that continue to innovate in unique and exciting ways.

The 2K booth will be home to eagerly anticipated titles from 2K Games, 2K Sports and 2K Play. In addition, the 2K booth will be hosting photo-ops with six of Playboy magazine’s most popular Playmates appearances, further enhancing the partnership with Mafia II that features more than 50 of Playboy magazine’s vintage covers and Centerfolds as part of a unique in-game integration. Two Playmates will be present at the booth each day for the full three days as part of the Mafia II Photobooth Experience. Show goers can dress up in period clothing and pose with props and upload their photos to their favorite photo sharing and networking sites. Playboy.com’s 2008 Cyber Girl of the Year and Gamer Next Door Jo Garcia will also be available for autographs at 2K’s booth during select hours and dates. Furthermore, the 2K booth will debut the official Mafia II consumer demo for hands-on play for all E3 attendees, prior to its release later this summer. For more information on the Playmates and 2K’s booth activities, please visit: www.mafia2game.com/e3.

2K Games

• Mafia® II (August 24, 2010) – A beautifully crafted look into the dark and unforgiving world of the Mafia where clothing, cars, music and advertising are meticulously created to replicate an American city in the ‘40s and ‘50s. Cinematic storytelling and intense gunplay combine to deliver the action crime game for this generation.
• Sid Meier’s Civilization® V (Fall 2010) - The flagship of the award-winning Civilization series returns, introducing an all-new gameplay engine, new combat tactics, ultra-realistic game world and extensive community and multiplayer features.
• Spec Ops®: The Line^TM (2011) – A provocative, military shooter that challenges players’ own morality by putting them in the middle of unspeakable depravity where brutal life-or-death choices take them on a journey into the heart of darkness.
• XCOM® (2011) - An intense and gripping experience driven by the fear and tension that result from mankind’s struggle to survive against a faceless enemy that is violently probing and plotting its way into their world.

2K Sports

• NBA® 2K11 (Fall 2010) – It’s the #1 selling and rated NBA series that everyone is playing – from the most elite NBA athletes and superstars to the local court gym rats. NBA 2K10 delivered on its promise to TAKE OVER, and NBA 2K11 will build on that momentum by dialing up all of its features – gameplay, AI, presentation, visuals, audio, online and more – to deliver what’s expected to be the best basketball video game experience EVER.
• NHL® 2K11 (Fall 2010) - Taking video game hockey to a new level, Wii MotionPlus^TM brings revolutionary stick control to your Wii Remote^TM with the ability to execute real-time (one-to-one) dekes, puck juggling, shooting and defensive maneuvers.

2K Play

• New Carnival Games® (Fall 2010) – And we do mean New! The family fun of the original multi-million unit seller soars to new heights with all-new games, attractions and prizes. There’s multiplayer action for every game and a franchise first: compatibility with Wii MotionPlus^TM.
• Nickelodeon Fit (November 2010) – The first fitness game designed specifically for children featuring Nickelodeon’s favorite characters. It’s exercise fun with Dora, Diego, Kai-lan and The Backyardigans - with a youthful emphasis on heart health, cardio, strength building and endurance.